National Pink Pages UAE is published by the Al Fajr Directive Media Division a wholly owned subsidiary of Abu Dhabi based Dar Al Fajr Printing and Publishing Company. Al fajr was established in 1974 by the veteran businessman turned politician and a well-known poet, Mr. Obaid Humaid Al Mazroie, with an intention of bringing out an independent and political Arabic newspaper pioneering in publishing industry in the UAE.

Ever since its launch in year 1992 the National Pink Pages UAE become popular in the UAE and neighboring countries and soon it turned to be the preferred business directory among both the Individual and Business audience. National Pink Pages UAE was started as bilingual with both Arabic and English but later due to the growing bulk of the book and realizing the increased popularity of English language, Arabic was dropped and now the Directory is published in English only.

National Pink Pages UAE pioneered in introducing multiple mediums of publications such as Multimedia CDs and multi search enabled Website along with the printed directories back in 90s to serve its audience and exceed its customers' expectations while giving its advertisers a value addition and increased circulation. We always tried to be ahead of time by utilizing our most precious assets - the workforce and cutting edge technology.

National Pink Pages UAE is the No 1 business directory in the UAE in terms of coverage, validity and correctness of the information published and mileage to its advertising customers. We have bagged many awards throughout the recent years for Directory Publishing.

The main form of the Directory is the hard copy book printed on eco-friendly farmed tree papers published yearly and distributed free to its customers and general public as well. The Print version is of the best quality print and bind, highly intuitive to use and easy to search the information comparing other prevalent business directories in the market. The online edition is updated more frequently and it contains only the current and relevant data, we are enjoying a very good number of traffic to the online edition in terms of click counts and number of unique visitors.